COHORT PROGRAM

Empowering Youth through Creativity, Education, and Career Development

MISSION STATEMENT

Entertainment University (EU) is committed to providing high school and college-aged students with the tools and knowledge to succeed in the entertainment industry. Through a hands-on, immersive approach, we aim to integrate creativity with business acumen, fostering the next generation of professionals in music, film, television, fashion, and sports production.

Program Structure

The Cohort Program will take place at ATNetwork Production Studio Headquarters of Entertainment University Youth Programs. Located in a state-of-the-art facility, this program offers students a unique opportunity to learn and practice industry-standard skills in a real-world production environment. Students will engage in both in-class learning and hands-on activities that reflect the cutting-edge demands of the entertainment and sports business industries.

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Entertainment Industry Foundations

Music Business & Production: Fundamentals of music production, distribution, rights management, and artist development.
Film & Television: Introduction to film production, directing, screenwriting, editing, and distribution channels.
Fashion Industry: Fashion production, design, trends forecasting, marketing, and event coordination.

Sports Business & Production

Sports Management: Career paths in sports management, team operations, marketing, and sales strategies.
Sports Media & Production: Production techniques for sports broadcasting, event coverage, commentary, and media relations.
Athlete Branding & Marketing: Building personal brands, negotiating contracts, and understanding the financial and business aspects of sports.

Cohort Program Curriculum

Phase 1

Foundation and Exploration (Months 1-3)

Students will explore the different sectors within entertainment and sports, understanding the fundamental principles that govern each. They will learn about the historical and current state of industries, key figures, and the business strategies that support successful enterprises. With access to the ATNetwork Production Studio, students will also observe and participate in live projects and see real-time production processes in action.

Key Courses:

Introduction to the Entertainment Industry
Overview of Sports Business
Creative Leadership & Teamwork
Fundamentals of Production (Film, TV, Music, Sports)

Specialized Skills Development (Months 4-6)

This phase focuses on developing more specific, industry-related skills. Students will participate in practical workshops and case studies, gaining hands-on experience and learning how to apply theory to real-world scenarios. Guest speakers and industry professionals will be invited to share insights. Through the ATNetwork Production Studio Headquarters, students will have direct access to industry-standard equipment and environments for filming, production, and music creation.

Key Courses:

Music Production & Distribution
Sports Event Production & Broadcasting
Film/TV Screenwriting & Directing Techniques
Fashion Event Planning and Management
Introduction to Sports Marketing and Sponsorship
Entrepreneurial Strategies for Creatives

Career Pathways and Mentorship (Months 7-9)

Students will explore different career paths in entertainment and sports production, with a strong emphasis on networking and mentorship. This phase includes internships, virtual/physical tours of production studios, music labels, sports teams, and fashion houses, as well as mock interviews and resume-building workshops. Students will also participate in hands-on projects within ATNetwork’s Production Studio, enabling them to practice real-world scenarios.

Key Courses:

Career Paths in Entertainment & Sports
Networking with Industry Professionals
Personal Branding & Portfolio Development
Internship/Job Shadowing
Advanced Production Techniques (Film, TV, Music, Sports)

Capstone Project and Industry Showcase (Months 10-12)

Students will use their newly acquired skills to create a final project that demonstrates their ability to apply what they’ve learned in a practical, real-world setting. The projects will be presented in an end-of-program showcase at ATNetwork Production Studio Headquarters, where industry professionals, potential employers, and academic representatives will be invited to view and provide feedback.

Key Components:

Final Capstone Project (individual or group-based)
Industry Showcase & Networking Event at ATNetwork Studio
Portfolio Presentation (Film, Music, Fashion, Sports)
Resume & Career Development Follow-up

Additional Program Features

Mentorship Opportunities: Throughout the program, students will be paired with mentors from various sectors of the entertainment and sports industries. These mentors will guide students through the learning process, offer career advice, and help with professional networking.
Internships & Job Shadowing: Partnering with industry leaders, Entertainment University will provide students with internship and job-shadowing opportunities that offer a real-world look at their chosen industries.
Industry Connections: Students will gain exposure to key players in entertainment and sports, including producers, executives, agents, talent managers, and athletes.
Workshops & Masterclasses: Throughout the year, students will have access to specialized workshops and masterclasses led by top professionals in their respective fields.
College & Career Counseling: Dedicated counselors will assist students with college applications, scholarships, and job searches, offering guidance on both higher education and career pathways in entertainment and sports.

Outcome Goals

Career Readiness

Equip students with the practical skills and industry knowledge needed for a career in entertainment, film, television, fashion, and sports production.

Higher Education Readiness

Support students in gaining admission to top-tier universities and institutions that offer specialized programs in these industries.

Industry Networking

Connect students to influential industry professionals, helping them to build meaningful connections that can propel their careers.

Entrepreneurial Development

Encourage students to develop entrepreneurial skills, fostering independence and the ability to launch their own projects or businesses within the creative and sports industries.

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